[{"data":1,"prerenderedAt":169},["ShallowReactive",2],{"insight-adweek-wire-disruptor-growth-playbook":3},{"page":4,"related":100,"index":167},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":10,"author":10,"categories":11,"contributors":16,"content":17,"thumbnailStyle":90,"schemaTypes":95,"schemaCustom":96,"faqs":10,"seo":97},"XD81IGfDT7q07S8FmdXzqQ","2026-10-06T20:12:17+01:00","2026-10-06T21:41:12+01:00","Adweek Wire: New Engen’s Growth Playbook for Disruptor Brands","adweek-wire-disruptor-growth-playbook",null,[12],{"id":13,"slug":14,"title":15},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",[],{"value":18,"blocks":89},{"schema":19,"document":20},"dast",{"type":21,"children":22},"root",[23,31,38,55,59,63,67],{"type":24,"children":25},"paragraph",[26],{"type":27,"marks":28,"value":30},"span",[29],"strong","The following is a summary of an ADWEEK Wire article published on October 6, 2026.",{"type":24,"children":32},[33,36],{"type":27,"marks":34,"value":35},[29],"SEATTLE, WA",{"type":27,"value":37}," – The growth formula that helped many disruptor brands break through is getting harder to scale. As media costs rise, competition grows, and platforms automate more of targeting and bidding, creative is becoming an increasingly important lever for growth.",{"type":24,"children":39},[40,42,53],{"type":27,"value":41},"A new ADWEEK Wire article highlights ",{"url":43,"meta":44,"type":48,"children":49},"https://newengen.com/insights/2026-growth-playbook-disruptor-brands/?n2026_disruptor_growth_playbook_access_source=social&utm_campaign=54119557-Enterprise%20-%202026%20Disruptor%20Growth%20Playbook&utm_source=linkedin&utm_medium=social",[45],{"id":46,"value":47},"target","_blank","link",[50],{"type":27,"marks":51,"value":52},[29],"New Engen’s 2026 Disruptor Growth Playbook",{"type":27,"value":54},", which explores how early- and mid-stage consumer brands can turn creative into both a growth engine and a source of ongoing audience intelligence. The goal isn’t simply to produce more content—it’s to connect audience insights, creative, media, and measurement so each campaign informs what gets made next.",{"type":24,"children":56},[57],{"type":27,"value":58},"The playbook outlines a framework for building that connected system, from developing audience personas rooted in behavior and psychology to diversifying creative around real consumer motivations. It also looks at the role of creators and authenticity, smarter testing, measurement, and bringing brand and performance together.",{"type":24,"children":60},[61],{"type":27,"value":62},"That approach is especially important as discovery spreads across social, creators, retail, search, and AI-powered experiences. Rather than chasing every new channel, brands have an opportunity to build a system that continually learns from performance and turns those insights into stronger creative decisions.",{"type":24,"children":64},[65],{"type":27,"value":66},"The takeaway is simple: the next growth advantage isn’t about making more creative. It’s about making creative that helps you learn what to do next.",{"type":24,"children":68},[69,77,80,86],{"url":70,"meta":71,"type":48,"children":73},"https://www.adweek.com/adweek-wire/the-growth-playbook-for-disruptor-brands/",[72],{"id":46,"value":47},[74],{"type":27,"marks":75,"value":76},[29],"Read the full ADWEEK Wire article to learn more",{"type":27,"marks":78,"value":79},[29],", and download ",{"url":43,"meta":81,"type":48,"children":83},[82],{"id":46,"value":47},[84],{"type":27,"marks":85,"value":52},[29],{"type":27,"marks":87,"value":88},[29]," for the complete framework.",[],{"id":91,"type":92,"title":8,"date":10,"logo":10,"bg":93,"color":10},"Gmo4sj0_TCS6lDru806qog","thumbnail_event_block",{"hex":94},"#FAF2E8",[],"",{"title":98,"description":99,"image":10},"New Engen’s Disruptor Growth Playbook | ADWEEK Wire","ADWEEK Wire highlights New Engen’s 2026 Disruptor Growth Playbook and how brands can connect creative, audience insights, media and measurement.",[101,116,142],{"slug":102,"title":103,"date":10,"categories":104,"thumbnail":10,"thumbnailStyle":106},"caroline-levere-black-friday-creator-ads","Advertising Week: Caroline Levere on Black Friday Creator Ads That Perform",[105],{"id":13,"slug":14,"title":15},{"id":107,"type":108,"image":109,"photo":111,"logo":113,"bg":115},"ae7MzoOjR6ONAMIWkh7Jww","thumbnail_media_mention_block",{"thumbnail":110},"https://www.datocms-assets.com/151374/1793130111-advertisingweek-caroline-levere-2026.webp?auto=format&fit=max&h=600&q=85&w=700",{"url":112},"https://www.datocms-assets.com/151374/1777492430-caroline-levere-transparent.png",{"url":114},"https://www.datocms-assets.com/151374/1741892274-advertising-week-logo-edited.png",{"hex":94},{"slug":117,"title":118,"date":119,"categories":120,"thumbnail":125,"thumbnailStyle":10},"why-dtc-marketing-numbers-dont-match","Why Your Marketing Numbers Don’t Match: A DTC Guide to What’s Actually Driving 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Recommendations","2026-10-08",[147],{"id":148,"slug":149,"title":150},"eh6CxB-BQTSjoeXgnbTpnw","aeo","AEO",{"alt":152,"title":153,"focalPoint":154,"width":155,"height":156,"thumbnail":157,"small":158,"medium":159,"responsiveImage":160},"Illustration of an AI symbol emerging from a shopping bag, representing how disruptor brands can gain visibility in AI recommendations.","How Disruptor Brands Can Grow AI Search Visibility and Recommendations",{"x":129,"y":129},1672,941,"https://www.datocms-assets.com/151374/1791485166-ai-recommendations-for-dtc-disruptor-brands.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1791485166-ai-recommendations-for-dtc-disruptor-brands.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1791485166-ai-recommendations-for-dtc-disruptor-brands.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":161,"webpSrcSet":96,"sizes":162,"src":163,"width":155,"height":156,"aspectRatio":164,"alt":152,"title":153,"base64":165,"bgColor":166},"https://www.datocms-assets.com/151374/1791485166-ai-recommendations-for-dtc-disruptor-brands.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 418w,https://www.datocms-assets.com/151374/1791485166-ai-recommendations-for-dtc-disruptor-brands.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 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1672px","https://www.datocms-assets.com/151374/1791485166-ai-recommendations-for-dtc-disruptor-brands.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7768331562167907,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoIDwgLEgoPDhgODQ4NCxEJFhENFxMoGBYVIhUaKysjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOHDscFh07Oy8vLy8vOy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUC/8QAHRAAAgICAwEAAAAAAAAAAAAAAQQAAwIxERIhFP/EABYBAQEBAAAAAAAAAAAAAAAAAAYFBP/EABkRAAMBAQEAAAAAAAAAAAAAAAABAxEEAv/aAAwDAQACEQMRAD8AuPqZZV6iN6GQTJ4ll+zrXqIMsH4j5D0GLee1GyDUvkORCaqZPY+QmvSuvVMP/9k=","#f86846",{"relatedText":168},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://newengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1793130488766]