[{"data":1,"prerenderedAt":167},["ShallowReactive",2],{"insight-digiday-justin-hayashi-tiktok-shop-retail-media":3},{"page":4,"related":103,"index":165},{"id":5,"published":6,"lastPublished":6,"title":7,"slug":8,"thumbnail":9,"date":9,"author":9,"categories":10,"contributors":19,"content":26,"thumbnailStyle":90,"schemaTypes":99,"schemaCustom":22,"faqs":9,"seo":100},"exYbz_HhS6SmlcT0gfPwBw","2026-06-08T18:59:48+01:00","Digiday: Justin Hayashi on TikTok Shop’s Growing Role in Retail Media","digiday-justin-hayashi-tiktok-shop-retail-media",null,[11,15],{"id":12,"slug":13,"title":14},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":16,"slug":17,"title":18},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",[20],{"id":21,"custom":22,"existing":23},"cLd7MrjjRUG-IiIFfoVcpQ","",{"id":24,"name":25},"Kea-89jBRiCftgznCMHzEg","Justin Hayashi",{"value":27,"blocks":85},{"schema":28,"document":29},"dast",{"type":30,"children":31},"root",[32,54,62,66,69,73],{"type":33,"children":34},"paragraph",[35,40,51],{"type":36,"marks":37,"value":39},"span",[38],"emphasis","This blog summarizes ",{"url":41,"meta":42,"type":46,"children":47},"https://digiday.com/marketing/tiktok-now-has-a-seat-next-to-amazon-and-walmart-in-rfps/",[43],{"id":44,"value":45},"target","_blank","link",[48],{"type":36,"marks":49,"value":50},[38],"an article published by Digiday",{"type":36,"marks":52,"value":53},[38]," on June 8th 2026.",{"type":33,"children":55},[56,60],{"type":36,"marks":57,"value":59},[58],"strong","SEATTLE, WA -",{"type":36,"value":61}," TikTok Shop is quickly moving from emerging channel to serious commerce contender. In a recent Digiday article, “TikTok now has a seat next to Amazon and Walmart in RFPs,” reporter Krystal Scanlon explores how brands are increasingly including TikTok Shop in formal agency RFPs alongside retail media heavyweights like Amazon and Walmart.",{"type":33,"children":63},[64],{"type":36,"value":65},"New Engen CEO Justin Hayashi weighed in on what this shift looks like across different types of brands, noting that adoption is not happening at the same pace for everyone.",{"item":67,"type":68},"NZCsA6bZTwGf_T_5wJqhuw","block",{"type":33,"children":70},[71],{"type":36,"value":72},"Justin’s perspective highlights the nuance brands need as TikTok Shop becomes a bigger part of the retail media conversation. For some, it presents an opportunity to move quickly, test creator-led commerce, and capture new demand. For others, success will depend on thoughtful planning, measurement, and integration into a broader marketplace strategy.",{"type":33,"children":74},[75,82],{"url":41,"meta":76,"type":46,"children":78},[77],{"id":44,"value":45},[79],{"type":36,"marks":80,"value":81},[58],"Read the full article on Digiday",{"type":36,"marks":83,"value":84},[58]," to learn more about how TikTok Shop is earning a larger role in retail media planning and agency RFPs.",[86],{"id":67,"type":87,"quote":88,"cite":89},"quote_block","Adoption varies significantly by brand maturity. Disruptor CPG brands have been quicker to embrace Shop, while established brands are taking a more measured approach.","Justin Hayashi, CEO at New Engen",{"id":91,"type":92,"image":93,"photo":95,"logo":9,"bg":97},"f3nQuzP8S4e2CzbUlMK8MA","thumbnail_media_mention_block",{"thumbnail":94},"https://www.datocms-assets.com/151374/1780941360-digiday-june-2026.png?auto=format&fit=max&h=600&q=85&w=700",{"url":96},"https://www.datocms-assets.com/151374/1741204735-justin-hayashi.png",{"hex":98},"#FAF2E8",[],{"title":101,"description":102,"image":9},"Justin Hayashi on TikTok Shop’s Rise in RFPs","New Engen CEO Justin Hayashi shares perspective in Digiday on TikTok Shop’s growing role in retail media and brand adoption.",[104,130,146],{"slug":105,"title":106,"date":107,"categories":108,"thumbnail":113,"thumbnailStyle":9},"influencer-marketing-trends-april-2026","Influencer Marketing Trends: April 2026","2026-04-10",[109],{"id":110,"slug":111,"title":112},"EnfBBA40QlSAgNJtq952nQ","influencer-marketing-trends","Influencer Marketing Trends",{"alt":114,"title":115,"focalPoint":116,"width":118,"height":119,"thumbnail":120,"small":121,"medium":122,"responsiveImage":123},"Social media engagement icons including likes, comments and video content — influencer marketing trends April 2026","Influencer Marketing Trends April 2026",{"x":117,"y":117},0.5,1680,858,"https://www.datocms-assets.com/151374/1775830849-influencer-marketing-trends-blog-post-1.jpg?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1775830849-influencer-marketing-trends-blog-post-1.jpg?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1775830849-influencer-marketing-trends-blog-post-1.jpg?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":124,"webpSrcSet":22,"sizes":125,"src":126,"width":118,"height":119,"aspectRatio":127,"alt":114,"title":115,"base64":128,"bgColor":129},"https://www.datocms-assets.com/151374/1775830849-influencer-marketing-trends-blog-post-1.jpg?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 420w,https://www.datocms-assets.com/151374/1775830849-influencer-marketing-trends-blog-post-1.jpg?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 840w,https://www.datocms-assets.com/151374/1775830849-influencer-marketing-trends-blog-post-1.jpg?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1260w,https://www.datocms-assets.com/151374/1775830849-influencer-marketing-trends-blog-post-1.jpg?auto=format&fit=max&h=2440&q=85&w=2440 1680w","(max-width: 1680px) 100vw, 1680px","https://www.datocms-assets.com/151374/1775830849-influencer-marketing-trends-blog-post-1.jpg?auto=format&fit=max&h=2440&q=85&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBhAQDQgLCg0ODg0ODg0NDxENDREYFx8ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA4QHDscFhw7Oy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwQG/8QAGxAAAgIDAQAAAAAAAAAAAAAAAAMCEQESEzH/xAAXAQADAQAAAAAAAAAAAAAAAAADBAYC/8QAGhEAAgMBAQAAAAAAAAAAAAAAAgMAEjERBP/aAAwDAQACEQMRAD8A2zXZol7Z2L2qjRNyjt4S/nYquTSyHkYp2aAcpUaARaxVsgyIez//2Q==","#eb5a2f",{"slug":131,"title":132,"date":9,"categories":133,"thumbnail":9,"thumbnailStyle":139},"highlights-for-children-taps-new-engen-to-support-digital-marketing-growth","Highlights for Children Taps New Engen to Support Digital Marketing Growth",[134,135],{"id":12,"slug":13,"title":14},{"id":136,"slug":137,"title":138},"SBVnlBKZQEKb1W3KJvwGww","press-release","Press Release",{"id":140,"type":141,"title":132,"date":142,"logo":9,"bg":143,"color":145},"Qe5EtgZASaCZS1l3QJxykw","thumbnail_event_block","2025-07-10",{"hex":144},"#242424",{"hex":98},{"slug":147,"title":148,"date":149,"categories":150,"thumbnail":9,"thumbnailStyle":156},"martech-edge-lacie-thompson-on-googles-tracking-protection","MarTech Edge: Lacie Thompson on Google’s Tracking Protection","2024-01-31",[151,152],{"id":12,"slug":13,"title":14},{"id":153,"slug":154,"title":155},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",{"id":157,"type":92,"image":158,"photo":160,"logo":162,"bg":164},"FeYV3i_1QqKek_q0A568QQ",{"thumbnail":159},"https://www.datocms-assets.com/151374/1742340862-martechedge_thumbnail_january_2025_cookies.png?auto=format&fit=max&h=600&q=85&w=700",{"url":161},"https://www.datocms-assets.com/151374/1741204735-lacie-thompson.png",{"url":163},"https://www.datocms-assets.com/151374/1741892256-martechedge-logo-edited.png",{"hex":98},{"relatedText":166},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://newengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1781812763786]