[{"data":1,"prerenderedAt":1191},["ShallowReactive",2],{"insight-generative-ai-in-advertising":3},{"page":4,"related":1133,"index":1189},{"id":5,"published":6,"lastPublished":6,"title":7,"slug":8,"thumbnail":9,"date":27,"author":28,"categories":35,"contributors":44,"content":45,"thumbnailStyle":1063,"schemaTypes":1126,"schemaCustom":1127,"faqs":1063,"seo":1128},"cjcDigzwTsqps_USj1XtIQ","2026-07-29T21:30:22+01:00","Generative AI in Advertising: What Should Brands Automate, and What Should Stay Human?","generative-ai-in-advertising",{"alt":10,"title":11,"focalPoint":12,"width":14,"height":15,"thumbnail":16,"small":17,"medium":18,"responsiveImage":19},"AI assistant generating advertising creative for a sneaker launch, including ad copy, product imagery, and video assets.","Generative AI in Advertising Creative",{"x":13,"y":13},0.5,1672,941,"https://www.datocms-assets.com/151374/1785356331-chatgpt-image-jul-22-2026-02_38_00-pm.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1785356331-chatgpt-image-jul-22-2026-02_38_00-pm.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1785356331-chatgpt-image-jul-22-2026-02_38_00-pm.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":20,"webpSrcSet":21,"sizes":22,"src":23,"width":14,"height":15,"aspectRatio":24,"alt":10,"title":11,"base64":25,"bgColor":26},"https://www.datocms-assets.com/151374/1785356331-chatgpt-image-jul-22-2026-02_38_00-pm.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 418w,https://www.datocms-assets.com/151374/1785356331-chatgpt-image-jul-22-2026-02_38_00-pm.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 836w,https://www.datocms-assets.com/151374/1785356331-chatgpt-image-jul-22-2026-02_38_00-pm.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1254w,https://www.datocms-assets.com/151374/1785356331-chatgpt-image-jul-22-2026-02_38_00-pm.png?auto=format&fit=max&h=2440&q=85&w=2440 1672w","","(max-width: 1672px) 100vw, 1672px","https://www.datocms-assets.com/151374/1785356331-chatgpt-image-jul-22-2026-02_38_00-pm.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7768331562167907,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBxQGDAYGBggGBggGBxgHBQcGCBEJDQcOFx8ZGBYVFhUaHysjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsdFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAACAQb/xAAYEAEBAAMAAAAAAAAAAAAAAAAAAQIREv/EABYBAQEBAAAAAAAAAAAAAAAAAAMEAf/EABgRAAMBAQAAAAAAAAAAAAAAAAAREgIB/9oADAMBAAIRAxEAPwDfzEuQlPZt0yoNxRbUJykYf//Z","#f8724d","2026-07-29",{"id":29,"slug":30,"name":31,"photo":32,"role":34},"Hs_lX0oATXio0yEnHQx7Og","shayla-crowder","Shayla Crowder",{"src":33},"https://www.datocms-assets.com/151374/1779306598-vp-headshots-3.png?auto=format&fit=max&h=300&q=85&w=300","Senior Marketing Manager",[36,40],{"id":37,"slug":38,"title":39},"aT5WZkzBThi7G44UKMdxUA","content-creative","Content & Creative",{"id":41,"slug":42,"title":43},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",[],{"value":46,"blocks":933},{"schema":47,"document":48},"dast",{"type":49,"children":50},"root",[51,57,61,65,69,75,79,86,90,94,147,151,154,158,163,167,171,181,185,189,194,198,204,208,212,250,254,259,263,267,305,309,314,318,322,360,364,369,373,377,381,383,385,390,394,399,403,407,411,416,420,424,462,466,471,475,519,523,527,532,536,545,554,558,602,606,608,612,617,621,625,675,679,681,685,690,694,698,700,704,708,764,768,773,777,781,844,853,882,887,891,895,899,903,905,910,914,918,922,926,931],{"type":52,"children":53},"paragraph",[54],{"type":55,"value":56},"span","Generative AI is making it faster and less expensive to produce advertising creative. Brands can generate backgrounds, adapt assets for different placements, develop copy variations, summarize customer insights, and explore visual directions in a fraction of the time these tasks once required.",{"type":52,"children":58},[59],{"type":55,"value":60},"But producing more advertising does not necessarily mean producing better advertising.",{"type":52,"children":62},[63],{"type":55,"value":64},"Brands should use generative AI to accelerate research, production, adaptation, and experimentation while keeping people responsible for the creative idea, brand-sensitive elements, accuracy, and final judgment. The goal is not to generate the most content. It is to help original, customer-informed ideas reach the market faster.",{"type":52,"children":66},[67],{"type":55,"value":68},"As we explain in New Engen’s 2026 Growth Playbook:",{"type":52,"children":70},[71],{"type":55,"marks":72,"value":74},[73],"strong","AI is a multiplier, not an originator.",{"type":52,"children":76},[77],{"type":55,"value":78},"That distinction should guide how brands build generative AI into the creative process.",{"type":80,"level":81,"children":82},"heading",2,[83],{"type":55,"marks":84,"value":85},[73],"What Is Generative AI in Advertising?",{"type":52,"children":87},[88],{"type":55,"value":89},"Generative AI in advertising refers to technology that can create or modify copy, images, video, audio, and other advertising assets in response to instructions or existing inputs.",{"type":52,"children":91},[92],{"type":55,"value":93},"Brands can use it to:",{"type":95,"style":96,"children":97},"list","bulleted",[98,105,111,117,123,129,135,141],{"type":99,"children":100},"listItem",[101],{"type":52,"children":102},[103],{"type":55,"value":104},"Analyze reviews and customer feedback",{"type":99,"children":106},[107],{"type":52,"children":108},[109],{"type":55,"value":110},"Generate early creative directions",{"type":99,"children":112},[113],{"type":52,"children":114},[115],{"type":55,"value":116},"Create copy and headline variations",{"type":99,"children":118},[119],{"type":52,"children":120},[121],{"type":55,"value":122},"Replace or extend image backgrounds",{"type":99,"children":124},[125],{"type":52,"children":126},[127],{"type":55,"value":128},"Adapt assets to different placements",{"type":99,"children":130},[131],{"type":52,"children":132},[133],{"type":55,"value":134},"Animate static images",{"type":99,"children":136},[137],{"type":52,"children":138},[139],{"type":55,"value":140},"Produce preliminary storyboards",{"type":99,"children":142},[143],{"type":52,"children":144},[145],{"type":55,"value":146},"Develop multiple versions of an execution",{"type":52,"children":148},[149],{"type":55,"value":150},"It is also important to distinguish three related applications of AI:",{"item":152,"type":153},"SRmDPJ5ESl-rD9aa24T1Cw","block",{"type":52,"children":155},[156],{"type":55,"value":157},"These applications carry different creative, legal, and brand risks. Resizing an approved image is not the same as generating a customer, product, or spokesperson from scratch.",{"type":80,"level":81,"children":159},[160],{"type":55,"marks":161,"value":162},[73],"Why Are Brands Using Generative AI for Ad Creative?",{"type":52,"children":164},[165],{"type":55,"value":166},"The demand for advertising creative has expanded.",{"type":52,"children":168},[169],{"type":55,"value":170},"Brands need content for more channels, audiences, placements, formats, and stages of the customer journey. A single campaign may require vertical videos, static images, creator content, product demonstrations, social-first edits, retail media assets, and multiple messaging variations.",{"type":52,"children":172},[173,175],{"type":55,"value":174},"Generative AI can remove production constraints that previously limited how many of those ideas reached the market. Meta, for example, offers generative creative features for text variation, background generation, image expansion, animation, and placement adaptation.",{"url":176,"type":177,"children":178},"https://www.facebook.com/business/ads/meta-advantage-plus/creative?utm_source=chatgpt.com","link",[179],{"type":55,"value":180}," Meta Advantage+ Creative",{"type":52,"children":182},[183],{"type":55,"value":184},"Used well, these capabilities can help a creative team spend less time on repetitive production and more time developing ideas.",{"type":52,"children":186},[187],{"type":55,"value":188},"Used poorly, they can help a brand produce a much larger volume of forgettable advertising.",{"type":80,"level":81,"children":190},[191],{"type":55,"marks":192,"value":193},[73],"Where Should Brands Use Generative AI?",{"type":52,"children":195},[196],{"type":55,"value":197},"Generative AI is most valuable when it accelerates inputs, removes routine production work, or helps teams explore possibilities before making a final creative decision.",{"type":80,"level":199,"children":200},3,[201],{"type":55,"marks":202,"value":203},[73],"1. Research and insight development",{"type":52,"children":205},[206],{"type":55,"value":207},"AI can help teams synthesize large volumes of customer reviews, comments, search behavior, support conversations, and social feedback.",{"type":52,"children":209},[210],{"type":55,"value":211},"It can surface recurring:",{"type":95,"style":96,"children":213},[214,220,226,232,238,244],{"type":99,"children":215},[216],{"type":52,"children":217},[218],{"type":55,"value":219},"Motivations",{"type":99,"children":221},[222],{"type":52,"children":223},[224],{"type":55,"value":225},"Objections",{"type":99,"children":227},[228],{"type":52,"children":229},[230],{"type":55,"value":231},"Questions",{"type":99,"children":233},[234],{"type":52,"children":235},[236],{"type":55,"value":237},"Product use cases",{"type":99,"children":239},[240],{"type":52,"children":241},[242],{"type":55,"value":243},"Emotional needs",{"type":99,"children":245},[246],{"type":52,"children":247},[248],{"type":55,"value":249},"Language customers use to describe a problem",{"type":52,"children":251},[252],{"type":55,"value":253},"This can compress the time between receiving a brief and developing an initial creative direction. But AI should organize the evidence, not invent the audience insight. Teams still need to validate patterns against real customer data and decide which insights matter.",{"type":80,"level":199,"children":255},[256],{"type":55,"marks":257,"value":258},[73],"2. Early creative exploration",{"type":52,"children":260},[261],{"type":55,"value":262},"Generative AI can help teams visualize multiple directions before committing production resources.",{"type":52,"children":264},[265],{"type":55,"value":266},"For example, a creative team might use it to explore:",{"type":95,"style":96,"children":268},[269,275,281,287,293,299],{"type":99,"children":270},[271],{"type":52,"children":272},[273],{"type":55,"value":274},"Possible settings",{"type":99,"children":276},[277],{"type":52,"children":278},[279],{"type":55,"value":280},"Visual metaphors",{"type":99,"children":282},[283],{"type":52,"children":284},[285],{"type":55,"value":286},"Storyboard frames",{"type":99,"children":288},[289],{"type":52,"children":290},[291],{"type":55,"value":292},"Product environments",{"type":99,"children":294},[295],{"type":52,"children":296},[297],{"type":55,"value":298},"Copy territories",{"type":99,"children":300},[301],{"type":52,"children":302},[303],{"type":55,"value":304},"Alternate hooks",{"type":52,"children":306},[307],{"type":55,"value":308},"These outputs should be treated as starting material. The presence of an image or headline does not make it a strong idea.",{"type":80,"level":199,"children":310},[311],{"type":55,"marks":312,"value":313},[73],"3. Production constraints",{"type":52,"children":315},[316],{"type":55,"value":317},"Generative AI is particularly useful when a brand has a strong central concept but needs to adapt it across environments or placements.",{"type":52,"children":319},[320],{"type":55,"value":321},"Appropriate applications may include:",{"type":95,"style":96,"children":323},[324,330,336,342,348,354],{"type":99,"children":325},[326],{"type":52,"children":327},[328],{"type":55,"value":329},"Extending an image for a new aspect ratio",{"type":99,"children":331},[332],{"type":52,"children":333},[334],{"type":55,"value":335},"Generating alternate backgrounds",{"type":99,"children":337},[338],{"type":52,"children":339},[340],{"type":55,"value":341},"Removing distracting visual elements",{"type":99,"children":343},[344],{"type":52,"children":345},[346],{"type":55,"value":347},"Developing preliminary product settings",{"type":99,"children":349},[350],{"type":52,"children":351},[352],{"type":55,"value":353},"Translating approved creative into additional formats",{"type":99,"children":355},[356],{"type":52,"children":357},[358],{"type":55,"value":359},"Animating a static asset",{"type":52,"children":361},[362],{"type":55,"value":363},"This is one reason AI-assisted creative may be more useful than fully AI-generated ads. The brand retains the original idea and its most important elements while AI helps the execution travel further.",{"type":80,"level":199,"children":365},[366],{"type":55,"marks":367,"value":368},[73],"4. Creative variation",{"type":52,"children":370},[371],{"type":55,"value":372},"AI can help produce additional versions of an established execution, such as new headlines, crops, edits, or calls to action.",{"type":52,"children":374},[375],{"type":55,"value":376},"But variation should not be confused with diversification.",{"type":52,"children":378},[379],{"type":55,"value":380},"Generating 20 versions of the same ad gives the media system more executions of one idea. It does not necessarily give the system new motivations, messages, problems, or use cases to explore.",{"item":382,"type":153},"H1pUUf37R0qx6pwblj7URQ",{"item":384,"type":153},"TaA18cT6Swa3KRjp2PQTsw",{"type":80,"level":81,"children":386},[387],{"type":55,"marks":388,"value":389},[73],"What Parts of Advertising Creative Should Stay Human?",{"type":52,"children":391},[392],{"type":55,"value":393},"The closer an element is to the identity of the brand or its relationship with the customer, the more human judgment it requires.",{"type":80,"level":199,"children":395},[396],{"type":55,"marks":397,"value":398},[73],"The central idea",{"type":52,"children":400},[401],{"type":55,"value":402},"Generative AI can combine familiar patterns quickly. That does not mean it understands which idea is strategically meaningful, culturally relevant, or worth producing.",{"type":52,"children":404},[405],{"type":55,"value":406},"AI models tend to gravitate toward the median because they learn from patterns that already exist. This can raise the creative floor by making competent execution easier. It can also collapse the creative ceiling when every brand generates from similar prompts, references, and models.",{"type":52,"children":408},[409],{"type":55,"value":410},"The opportunity is not simply to make polished advertising faster. It is to create something that could not have come from every other brand using the same tools.",{"type":80,"level":199,"children":412},[413],{"type":55,"marks":414,"value":415},[73],"Final creative judgment",{"type":52,"children":417},[418],{"type":55,"value":419},"Taste-making, idea selection, and deciding what should enter the market remain human responsibilities.",{"type":52,"children":421},[422],{"type":55,"value":423},"Teams still need to ask:",{"type":95,"style":96,"children":425},[426,432,438,444,450,456],{"type":99,"children":427},[428],{"type":52,"children":429},[430],{"type":55,"value":431},"Is the idea relevant to a real customer need?",{"type":99,"children":433},[434],{"type":52,"children":435},[436],{"type":55,"value":437},"Does it communicate something only this brand can credibly say?",{"type":99,"children":439},[440],{"type":52,"children":441},[442],{"type":55,"value":443},"Does the execution feel distinctive?",{"type":99,"children":445},[446],{"type":52,"children":447},[448],{"type":55,"value":449},"Is it accurate?",{"type":99,"children":451},[452],{"type":52,"children":453},[454],{"type":55,"value":455},"Is it appropriate for the context?",{"type":99,"children":457},[458],{"type":52,"children":459},[460],{"type":55,"value":461},"Is it worth the audience’s attention?",{"type":52,"children":463},[464],{"type":55,"value":465},"AI can generate options. It cannot assume accountability for the decision.",{"type":80,"level":199,"children":467},[468],{"type":55,"marks":469,"value":470},[73],"Brand-sensitive elements",{"type":52,"children":472},[473],{"type":55,"value":474},"Some creative elements have a direct emotional relationship with the audience. Examples may include:",{"type":95,"style":96,"children":476},[477,483,489,495,501,507,513],{"type":99,"children":478},[479],{"type":52,"children":480},[481],{"type":55,"value":482},"A founder’s face or voice",{"type":99,"children":484},[485],{"type":52,"children":486},[487],{"type":55,"value":488},"A creator or customer testimonial",{"type":99,"children":490},[491],{"type":52,"children":492},[493],{"type":55,"value":494},"A baby in an infant-care advertisement",{"type":99,"children":496},[497],{"type":52,"children":498},[499],{"type":55,"value":500},"An animal in pet advertising",{"type":99,"children":502},[503],{"type":52,"children":504},[505],{"type":55,"value":506},"A patient in healthcare marketing",{"type":99,"children":508},[509],{"type":52,"children":510},[511],{"type":55,"value":512},"A product result or demonstration",{"type":99,"children":514},[515],{"type":52,"children":516},[517],{"type":55,"value":518},"A representation of a community or identity",{"type":52,"children":520},[521],{"type":55,"value":522},"Replacing these elements with synthetic approximations can flatten the emotional value of the creative or make the audience feel misled.",{"type":52,"children":524},[525],{"type":55,"value":526},"That does not mean brands can never use AI in these categories. It means the standard for accuracy, consent, transparency, and human review should be considerably higher.",{"type":80,"level":81,"children":528},[529],{"type":55,"marks":530,"value":531},[73],"Can AI-Generated Ads Damage Brand Trust?",{"type":52,"children":533},[534],{"type":55,"value":535},"The use of AI is not automatically a trust problem. Inappropriate, misleading, or visibly low-quality AI use can be.",{"type":52,"children":537},[538,540],{"type":55,"value":539},"A 2026 Emplifi study of more than 1,600 consumers found that 93% believe authentic brand engagement builds trust and 85% are willing to pay more for brands they perceive as authentic. The research also found that 91% expect brands to disclose when AI is involved in content or customer interactions.",{"url":541,"type":177,"children":542},"https://emplifi.io/press/emplifi-survey-digital-authenticity-ai-report/?utm_source=chatgpt.com",[543],{"type":55,"value":544}," Emplifi consumer authenticity research",{"type":52,"children":546},[547,549],{"type":55,"value":548},"Klaviyo found that 32% of consumers trust a brand less when they notice AI-generated marketing content, compared with 7% who trust it more. Most respondents were neutral, suggesting that audience response depends heavily on how and where the technology is used.",{"url":550,"type":177,"children":551},"https://www.klaviyo.com/marketing-resources/ai-consumer-trends?utm_source=chatgpt.com",[552],{"type":55,"value":553}," Klaviyo AI consumer trends",{"type":52,"children":555},[556],{"type":55,"value":557},"Consumers are more likely to react negatively when AI-generated ads:",{"type":95,"style":96,"children":559},[560,566,572,578,584,590,596],{"type":99,"children":561},[562],{"type":52,"children":563},[564],{"type":55,"value":565},"Look generic or visibly artificial",{"type":99,"children":567},[568],{"type":52,"children":569},[570],{"type":55,"value":571},"Misrepresent the product",{"type":99,"children":573},[574],{"type":52,"children":575},[576],{"type":55,"value":577},"Use an artificial person where authenticity is expected",{"type":99,"children":579},[580],{"type":52,"children":581},[582],{"type":55,"value":583},"Contain factual or visual errors",{"type":99,"children":585},[586],{"type":52,"children":587},[588],{"type":55,"value":589},"Appropriate someone’s likeness or style",{"type":99,"children":591},[592],{"type":52,"children":593},[594],{"type":55,"value":595},"Conceal information that would affect the customer’s interpretation",{"type":99,"children":597},[598],{"type":52,"children":599},[600],{"type":55,"value":601},"Replace a real experience with a manufactured one",{"type":52,"children":603},[604],{"type":55,"value":605},"That is why brands should test audience receptivity instead of assuming AI will be accepted or rejected universally.",{"item":607,"type":153},"Vrf9eHNRRSqXqL-SPmUjzw",{"type":52,"children":609},[610],{"type":55,"value":611},"Comments and qualitative feedback are not distractions from performance. They are signals about whether the brand is creating interest, confusion, skepticism, or distrust.",{"type":80,"level":81,"children":613},[614],{"type":55,"marks":615,"value":616},[73],"How Can Brands Keep AI Ad Creative From Becoming Generic?",{"type":52,"children":618},[619],{"type":55,"value":620},"Better prompts can improve an output, but prompting alone does not create differentiation.",{"type":52,"children":622},[623],{"type":55,"value":624},"Distinctive AI ad creative begins with inputs competitors do not have:",{"type":95,"style":96,"children":626},[627,633,639,645,651,657,663,669],{"type":99,"children":628},[629],{"type":52,"children":630},[631],{"type":55,"value":632},"Proprietary customer data",{"type":99,"children":634},[635],{"type":52,"children":636},[637],{"type":55,"value":638},"Real reviews and support conversations",{"type":99,"children":640},[641],{"type":52,"children":642},[643],{"type":55,"value":644},"Specific audience motivations",{"type":99,"children":646},[647],{"type":52,"children":648},[649],{"type":55,"value":650},"Original product truths",{"type":99,"children":652},[653],{"type":52,"children":654},[655],{"type":55,"value":656},"A recognizable brand voice",{"type":99,"children":658},[659],{"type":52,"children":660},[661],{"type":55,"value":662},"Creator and customer perspectives",{"type":99,"children":664},[665],{"type":52,"children":666},[667],{"type":55,"value":668},"Cultural knowledge",{"type":99,"children":670},[671],{"type":52,"children":672},[673],{"type":55,"value":674},"A strong strategic point of view",{"type":52,"children":676},[677],{"type":55,"value":678},"AI should help teams work with these inputs, not replace them with generalized assumptions.",{"item":680,"type":153},"eARk9x08QtqUx9OZTd6YEA",{"type":52,"children":682},[683],{"type":55,"value":684},"If a brand cannot explain what makes an idea distinct before entering a prompt, generative AI is unlikely to find that distinction on its behalf.",{"type":80,"level":81,"children":686},[687],{"type":55,"marks":688,"value":689},[73],"How Should Brands Test AI-Generated Advertising?",{"type":52,"children":691},[692],{"type":55,"value":693},"Brands should test AI as a creative variable, not treat it as the strategy.",{"type":52,"children":695},[696],{"type":55,"value":697},"A useful test compares similar ideas under controlled conditions:",{"item":699,"type":153},"NungXhqyQZ2aI3bFMyS9Tw",{"type":52,"children":701},[702],{"type":55,"value":703},"Evaluation should extend beyond click-through rate.",{"type":52,"children":705},[706],{"type":55,"value":707},"Brands should monitor:",{"type":95,"style":96,"children":709},[710,716,722,728,734,740,746,752,758],{"type":99,"children":711},[712],{"type":52,"children":713},[714],{"type":55,"value":715},"Conversion rate",{"type":99,"children":717},[718],{"type":52,"children":719},[720],{"type":55,"value":721},"Cost per acquisition",{"type":99,"children":723},[724],{"type":52,"children":725},[726],{"type":55,"value":727},"Incremental reach",{"type":99,"children":729},[730],{"type":52,"children":731},[732],{"type":55,"value":733},"Engagement quality",{"type":99,"children":735},[736],{"type":52,"children":737},[738],{"type":55,"value":739},"Negative comments and feedback",{"type":99,"children":741},[742],{"type":52,"children":743},[744],{"type":55,"value":745},"Product or message comprehension",{"type":99,"children":747},[748],{"type":52,"children":749},[750],{"type":55,"value":751},"Brand sentiment",{"type":99,"children":753},[754],{"type":52,"children":755},[756],{"type":55,"value":757},"Creative longevity",{"type":99,"children":759},[760],{"type":52,"children":761},[762],{"type":55,"value":763},"Performance against the asset’s own baseline",{"type":52,"children":765},[766],{"type":55,"value":767},"A strong short-term response does not automatically make an execution appropriate for long-term brand use.",{"type":80,"level":81,"children":769},[770],{"type":55,"marks":771,"value":772},[73],"What Governance Do AI-Generated Ads Require?",{"type":52,"children":774},[775],{"type":55,"value":776},"Every brand using generative AI in advertising should establish a review process before scaling production.",{"type":52,"children":778},[779],{"type":55,"value":780},"Before publishing an AI-assisted or AI-generated ad, ask:",{"type":95,"style":782,"children":783},"numbered",[784,790,796,802,808,814,820,826,832,838],{"type":99,"children":785},[786],{"type":52,"children":787},[788],{"type":55,"value":789},"Is the product represented accurately?",{"type":99,"children":791},[792],{"type":52,"children":793},[794],{"type":55,"value":795},"Are all advertising claims substantiated?",{"type":99,"children":797},[798],{"type":52,"children":799},[800],{"type":55,"value":801},"Were the source materials approved for this use?",{"type":99,"children":803},[804],{"type":52,"children":805},[806],{"type":55,"value":807},"Are every person’s likeness and voice authorized?",{"type":99,"children":809},[810],{"type":52,"children":811},[812],{"type":55,"value":813},"Does the execution preserve the brand’s identity?",{"type":99,"children":815},[816],{"type":52,"children":817},[818],{"type":55,"value":819},"Could a reasonable customer misunderstand what is real?",{"type":99,"children":821},[822],{"type":52,"children":823},[824],{"type":55,"value":825},"Is disclosure required by the platform, market, or context?",{"type":99,"children":827},[828],{"type":52,"children":829},[830],{"type":55,"value":831},"Has a qualified person reviewed the final asset?",{"type":99,"children":833},[834],{"type":52,"children":835},[836],{"type":55,"value":837},"Can the team document how the asset was created?",{"type":99,"children":839},[840],{"type":52,"children":841},[842],{"type":55,"value":843},"Who is accountable if the output is inaccurate?",{"type":52,"children":845},[846,848],{"type":55,"value":847},"The advertiser remains responsible for what enters the market. Meta’s terms, for example, warn that Business AI outputs may be inaccurate, misleading, non-unique, or potentially infringing and place responsibility for reviewing published outputs on the business using them.",{"url":849,"type":177,"children":850},"https://www.facebook.com/legal/3774714022740775?utm_source=chatgpt.com",[851],{"type":55,"value":852}," Meta Business AI Terms",{"type":95,"style":96,"children":854},[855,864,873],{"type":99,"children":856},[857],{"type":52,"children":858},[859,862],{"type":55,"marks":860,"value":861},[73],"Low brand sensitivity:",{"type":55,"value":863}," Use AI to accelerate production\nResizing, formatting, background extension, research synthesis",{"type":99,"children":865},[866],{"type":52,"children":867},[868,871],{"type":55,"marks":869,"value":870},[73],"Moderate brand sensitivity:",{"type":55,"value":872}," Use AI with close human direction\nCopy variations, visual exploration, alternate environments",{"type":99,"children":874},[875],{"type":52,"children":876},[877,880],{"type":55,"marks":878,"value":879},[73],"High brand sensitivity:",{"type":55,"value":881}," Keep human-led and require rigorous review\nPeople, creators, testimonials, product results, claims, identity, emotion",{"type":80,"level":81,"children":883},[884],{"type":55,"marks":885,"value":886},[73],"Does Generative AI Replace Creative Teams?",{"type":52,"children":888},[889],{"type":55,"value":890},"Generative AI changes the work of creative teams. It does not eliminate the need for them.",{"type":52,"children":892},[893],{"type":55,"value":894},"As execution becomes easier, judgment becomes more valuable. Brands still need people who can understand customers, identify an opportunity, develop a differentiated idea, recognize strong work, and connect creative decisions to business performance.",{"type":52,"children":896},[897],{"type":55,"value":898},"The competitive advantage is not access to the technology. Most brands will have access to similar tools.",{"type":52,"children":900},[901],{"type":55,"value":902},"The advantage comes from building a system in which technology accelerates strong human thinking.",{"item":904,"type":153},"OF1H8f3yRD-eig2i15GDmQ",{"type":80,"level":81,"children":906},[907],{"type":55,"marks":908,"value":909},[73],"The Best Use of Generative AI Is to Make Human Creativity More Valuable",{"type":52,"children":911},[912],{"type":55,"value":913},"Generative AI can help brands move from insight to execution faster. It can reduce repetitive work, expand promising assets, and make more ideas practical to test.",{"type":52,"children":915},[916],{"type":55,"value":917},"But volume is not the outcome.",{"type":52,"children":919},[920],{"type":55,"value":921},"Brands should use AI to multiply customer insight, original thinking, and strong creative judgment. They should not expect it to originate a differentiated brand position or decide what deserves the audience’s trust.",{"type":52,"children":923},[924],{"type":55,"value":925},"The brands that benefit most from generative AI in advertising will not be the ones generating the most assets. They will be the ones that know what to automate, what to protect, and what must remain unmistakably human.",{"type":52,"children":927},[928],{"type":55,"marks":929,"value":930},[73],"Explore the complete framework for building a creative-led growth system in New Engen’s 2026 Growth Playbook.",{"item":932,"type":153},"RwKl1AWrTxycVtvwV2UwuQ",[934,980,1045,1064,1068,1071,1120,1122],{"id":152,"type":935,"columns":936,"rows":946},"table_block",[937,940,943],{"id":938,"label":939},"XzoVr6QBTtqU-8SPhanIOQ","Application",{"id":941,"label":942},"GW7Tq2c0RICAi64nlLoLDw","What it does",{"id":944,"label":945},"aXDo5sOBTjef90VQQF-ucg","Example",[947,958,969],{"cells":948},[949,952,955],{"id":950,"text":951},"bUpC7CCcQzmOQNawBliRtg","AI-assisted creative",{"id":953,"text":954},"eRLLtxlpS2OZ8Cgy3wYmSg","Helps people research, develop, or edit creative",{"id":956,"text":957},"VpUp1aUAQPeQVYXiYpKRcw","Summarizing reviews or expanding a background",{"cells":959},[960,963,966],{"id":961,"text":962},"UIEy1Bm_TVWulABRl7ebdQ","AI-generated creative",{"id":964,"text":965},"b8KX2ssHQHGCof_yocfQew","Produces part or all of an advertising asset",{"id":967,"text":968},"cEtbmtz9RIebxq4cozxhYA","Creating an image, script, or voiceover",{"cells":970},[971,974,977],{"id":972,"text":973},"Ta6JOQ3FQKqL6lhMZpN6-g","AI-optimized advertising",{"id":975,"text":976},"ZdHevZawRIelnAwmxqrmAw","Selects, combines, or delivers assets based on predicted performance",{"id":978,"text":979},"CdAJiSkOTZGK-L0FjEcPdg","Matching different creative variations to different users",{"id":382,"type":935,"columns":981,"rows":988},[982,985],{"id":983,"label":984},"NxY8zJiXRMGVT7Yk3gSNEg","AI can accelerate",{"id":986,"label":987},"UinDdvEYT5iKyrWeM5moKQ","Humans should lead",[989,997,1005,1013,1021,1029,1037],{"cells":990},[991,994],{"id":992,"text":993},"N37CErw2S5-3KCPoZpQehQ","Review and feedback synthesis",{"id":995,"text":996},"Kf-Uf-4_Ti-kwLmDRlDscg","Audience interpretation",{"cells":998},[999,1002],{"id":1000,"text":1001},"E6VBL27HTOibaGHYwVWczg","Early visual exploration",{"id":1003,"text":1004},"NHleojDWRey4Sz_wxgHD3w","The central creative idea",{"cells":1006},[1007,1010],{"id":1008,"text":1009},"XvufUVkiTzehGS9386OskQ","Background generation",{"id":1011,"text":1012},"ZnG3cj7SQ9qW6GLTZkeBDQ","Brand-sensitive imagery",{"cells":1014},[1015,1018],{"id":1016,"text":1017},"ZzLSHhThQYOIAWjLF_o5BQ","Copy variations",{"id":1019,"text":1020},"a_dUq1lnRiKM1mv8UwYkUw","Brand voice and meaning",{"cells":1022},[1023,1026],{"id":1024,"text":1025},"e947a6l0Q4a6HAEQcbcYIg","Resizing and adaptation",{"id":1027,"text":1028},"AFQLLpS2QNegrkkbjBv4sA","Taste and final selection",{"cells":1030},[1031,1034],{"id":1032,"text":1033},"NILxCK2HTZSzalAbhW4thw","Routine production work",{"id":1035,"text":1036},"Mk58HzMqSeu800zqLvYLsw","Accuracy and approval",{"cells":1038},[1039,1042],{"id":1040,"text":1041},"DlDHphYKQ7CMpge-OLcoOw","Version development",{"id":1043,"text":1044},"M1WeFK-iQKu21346echmbQ","Strategic diversification",{"id":384,"type":1046,"image":1047,"video":1063,"link":21},"media_item",{"alt":1048,"title":1049,"focalPoint":1050,"width":1051,"height":1052,"thumbnail":1053,"small":1054,"medium":1055,"responsiveImage":1056},"Framework dividing AI ad creative tasks into three levels: accelerate low-sensitivity production, collaborate on moderately sensitive creative, and protect high-sensitivity brand elements with human oversight.","The Human Oversight Framework for AI Ad Creative",{"x":13,"y":13},1536,1024,"https://www.datocms-assets.com/151374/1785356715-chatgpt-image-jul-22-2026-02_54_43-pm.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1785356715-chatgpt-image-jul-22-2026-02_54_43-pm.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1785356715-chatgpt-image-jul-22-2026-02_54_43-pm.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":1057,"webpSrcSet":21,"sizes":1058,"src":1059,"width":1051,"height":1052,"aspectRatio":1060,"alt":1048,"title":1049,"base64":1061,"bgColor":1062},"https://www.datocms-assets.com/151374/1785356715-chatgpt-image-jul-22-2026-02_54_43-pm.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 384w,https://www.datocms-assets.com/151374/1785356715-chatgpt-image-jul-22-2026-02_54_43-pm.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 768w,https://www.datocms-assets.com/151374/1785356715-chatgpt-image-jul-22-2026-02_54_43-pm.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1152w,https://www.datocms-assets.com/151374/1785356715-chatgpt-image-jul-22-2026-02_54_43-pm.png?auto=format&fit=max&h=2440&q=85&w=2440 1536w","(max-width: 1536px) 100vw, 1536px","https://www.datocms-assets.com/151374/1785356715-chatgpt-image-jul-22-2026-02_54_43-pm.png?auto=format&fit=max&h=2440&q=85&w=2440",1.5,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBxIHDggIBgYGBwcSDRgQBwkNCREOFg4YFxUZGCIVFhUaHysjGh0oHRUWMDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAOFi8oFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABAAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAQIH/8QAFhABAQEAAAAAAAAAAAAAAAAAAQAR/8QAFgEBAQEAAAAAAAAAAAAAAAAAAwQC/8QAFxEAAwEAAAAAAAAAAAAAAAAAAAECEf/aAAwDAQACEQMRAD8A1QKspGe09qtEloSRJYtJVguo/9k=","#fdc74d",null,{"id":607,"type":1065,"quote":1066,"cite":1067},"quote_block","I think everybody should try some form of AI-generated creative, and you'll learn really quickly whether or not your customer is receptive to it. You'll get ripped apart in the comments, and you'll know.","Alyse Borkan, Co-Founder of Rocco",{"id":680,"type":1065,"quote":1069,"cite":1070},"A short-term play is to growth-hack an algorithm for a near-term cycle. The long-term durable play is around authentic content and really staying true to your values.","Justin Hayashi, CEO of New Engen",{"id":699,"type":935,"columns":1072,"rows":1079},[1073,1076],{"id":1074,"label":1075},"S7zFhF7kS86RHXRCPZW1Xw","Test",{"id":1077,"label":1078},"IEWS6fKpSnS1ScmQqS54pQ","What it helps answer",[1080,1088,1096,1104,1112],{"cells":1081},[1082,1085],{"id":1083,"text":1084},"WKdkMRGfS1qlDjLus8-k1A","Human-created vs. AI-assisted execution",{"id":1086,"text":1087},"eB_49zDZSLqqNDdKIWdRLA","Does AI improve production without reducing quality?",{"cells":1089},[1090,1093],{"id":1091,"text":1092},"VoLYP5YoRoy-cNNvQ5jHmg","Original asset vs. AI-adapted asset",{"id":1094,"text":1095},"WjTcQqkNRsavQziOtikVbA","Does adaptation extend performance across placements?",{"cells":1097},[1098,1101],{"id":1099,"text":1100},"JfwNG4YYRuu9L2gytoZ_bA","Human copy vs. AI-generated variations",{"id":1102,"text":1103},"Z5a-h1mJRU-IR6PAEzWR6w","Can AI find useful expressions of an approved message?",{"cells":1105},[1106,1109],{"id":1107,"text":1108},"Bq6Jai4VSl2Gaao5r-hCeA","AI-generated image vs. real product photography",{"id":1110,"text":1111},"YF6rUZYLRL2xDdfF6cyVpA","How does synthetic production affect response and trust?",{"cells":1113},[1114,1117],{"id":1115,"text":1116},"I1yON8PQQMy6cLciok0Oeg","One concept with many variations vs. multiple distinct concepts",{"id":1118,"text":1119},"AwNWQshKTv-Do_LUicYP3A","Is AI creating meaningful diversity or superficial volume?",{"id":904,"type":1065,"quote":1121,"cite":1070},"All this content velocity, all this creative output, it only matters if it's feeding a complete growth system; a fully integrated approach to content, measurement, and media.",{"id":932,"type":1123,"label":1124,"script":1125},"hubspot_block","Download the Free 2026 Growth Playbook","\u003Cscript charset=\"utf-8\" type=\"text/javascript\" src=\"//js.hsforms.net/forms/embed/v2.js\">\u003C/script>\n\u003Cscript>\n  hbspt.forms.create({\n    portalId: \"46586773\",\n    formId: \"2201a968-4f40-4e02-9491-706ea4003ed4\",\n    region: \"na1\"\n  });\n\u003C/script>",[],"\u003Cscript type=\"application/ld+json\">\n{\n  \"@context\": \"https://schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"BlogPosting\",\n      \"headline\": \"Generative AI in Advertising: What Should Brands Automate, and What Should Stay Human?\",\n      \"description\": \"Generative AI can make advertising creative faster and more scalable, but producing more content does not guarantee better performance. Learn what brands should automate, what should remain human, and how to use AI without sacrificing originality, accuracy, or trust.\",\n      \"datePublished\": \"2026-07-29\",\n      \"author\": {\n        \"@type\": \"Person\",\n        \"name\": \"Shayla Crowder\"\n      },\n      \"publisher\": {\n        \"@type\": \"Organization\",\n        \"name\": \"New Engen\"\n      },\n      \"articleSection\": [\n        \"Generative AI\",\n        \"Advertising Creative\",\n        \"Creative Strategy\",\n        \"AI Governance\",\n        \"Brand Trust\",\n        \"Creative Testing\",\n        \"Creative Operations\"\n      ],\n      \"about\": [\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"Generative AI in advertising\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"AI-assisted creative\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"AI-generated advertising\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"AI-optimized advertising\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"Advertising creative\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"Brand trust\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"AI governance\"\n        }\n      ],\n      \"mentions\": [\n        {\n          \"@type\": \"Organization\",\n          \"name\": \"Meta\"\n        },\n        {\n          \"@type\": \"Thing\",\n          \"name\": \"Meta Advantage+ Creative\"\n        },\n        {\n          \"@type\": \"Organization\",\n          \"name\": \"Emplifi\"\n        },\n        {\n          \"@type\": \"Organization\",\n          \"name\": \"Klaviyo\"\n        },\n        {\n          \"@type\": \"Organization\",\n          \"name\": \"Rocco\"\n        }\n      ],\n      \"keywords\": [\n        \"generative AI in advertising\",\n        \"AI advertising creative\",\n        \"AI-generated ads\",\n        \"AI-assisted creative\",\n        \"AI-optimized advertising\",\n        \"generative AI for brands\",\n        \"AI creative automation\",\n        \"human oversight for AI\",\n        \"AI advertising governance\",\n        \"AI and brand trust\",\n        \"testing AI-generated ads\",\n        \"Meta Advantage+ Creative\"\n      ]\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is generative AI in advertising?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Generative AI in advertising refers to technology that can create or modify copy, images, video, audio, and other advertising assets in response to instructions or existing inputs. Brands can use it for research synthesis, creative exploration, copy variations, background generation, asset adaptation, animation, storyboards, and version development.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is the difference between AI-assisted, AI-generated, and AI-optimized advertising?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"AI-assisted creative helps people research, develop, or edit advertising. AI-generated creative produces part or all of an asset, such as an image, script, or voiceover. AI-optimized advertising selects, combines, or delivers creative variations based on predicted performance.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Why are brands using generative AI for ad creative?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Brands are using generative AI because they need more content across channels, audiences, placements, formats, and stages of the customer journey. AI can reduce repetitive production work and make it faster to create, adapt, and test advertising executions.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Where should brands use generative AI?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Generative AI is most useful for synthesizing research, exploring early creative directions, removing routine production constraints, adapting approved assets to new placements, generating alternate backgrounds, resizing creative, animating static assets, and developing executional variations.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What parts of advertising creative should stay human?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"People should remain responsible for the central creative idea, audience interpretation, brand voice, final creative judgment, accuracy, approval, and brand-sensitive elements involving identity, emotion, customer trust, product results, testimonials, founders, creators, patients, children, animals, or community representation.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Can AI-generated ads damage brand trust?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"AI use is not automatically a trust problem, but misleading, inaccurate, generic, or visibly low-quality AI advertising can damage trust. Risk increases when an ad misrepresents a product, uses synthetic people where authenticity is expected, contains errors, appropriates a likeness or style, conceals material information, or replaces a real experience with a manufactured one.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"How can brands keep AI ad creative from becoming generic?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Brands can make AI-assisted creative more distinctive by grounding it in proprietary customer data, real reviews, support conversations, specific audience motivations, original product truths, a recognizable brand voice, creator and customer perspectives, cultural knowledge, and a strong strategic point of view.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"How should brands test AI-generated advertising?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Brands should test AI as a creative variable under controlled conditions. Useful comparisons include human-created versus AI-assisted executions, original versus AI-adapted assets, human copy versus AI-generated variations, synthetic imagery versus real photography, and many variations of one concept versus multiple distinct concepts.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"How should brands measure AI-generated advertising?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Evaluation should extend beyond click-through rate. Brands should monitor conversion rate, cost per acquisition, incremental reach, engagement quality, negative comments, product and message comprehension, brand sentiment, creative longevity, and performance against the asset's own baseline.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What governance do AI-generated ads require?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Brands need a review process covering product accuracy, claim substantiation, source-material approval, authorization for likenesses and voices, brand identity, potential customer misunderstanding, disclosure requirements, qualified human review, documentation, and accountability for inaccurate outputs.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Does generative AI replace creative teams?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Generative AI changes the work of creative teams but does not eliminate the need for them. Brands still need people who understand customers, identify opportunities, develop differentiated ideas, recognize strong work, protect accuracy and trust, and connect creative decisions to business performance.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What is the best use of generative AI in advertising?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"The best use of generative AI is to make human creativity more valuable. Brands should use it to accelerate research, production, adaptation, and experimentation while keeping people responsible for original thinking, brand-sensitive elements, accuracy, and final judgment.\"\n          }\n        }\n      ]\n    },\n    {\n      \"@type\": \"ItemList\",\n      \"name\": \"Human Oversight Framework for AI Advertising Creative\",\n      \"description\": \"A three-level framework for determining how much automation and human oversight an advertising task requires based on brand sensitivity.\",\n      \"numberOfItems\": 3,\n      \"itemListOrder\": \"https://schema.org/ItemListOrderAscending\",\n      \"itemListElement\": [\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 1,\n          \"item\": {\n            \"@type\": \"Thing\",\n            \"name\": \"Low brand sensitivity: use AI to accelerate production\",\n            \"description\": \"Suitable applications include resizing, formatting, background extension, research synthesis, and other routine production work.\"\n          }\n        },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 2,\n          \"item\": {\n            \"@type\": \"Thing\",\n            \"name\": \"Moderate brand sensitivity: use AI with close human direction\",\n            \"description\": \"Suitable applications include copy variations, early visual exploration, alternate environments, and version development based on approved creative direction.\"\n          }\n        },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 3,\n          \"item\": {\n            \"@type\": \"Thing\",\n            \"name\": \"High brand sensitivity: keep the work human-led\",\n            \"description\": \"People, creators, testimonials, product results, advertising claims, identity, emotion, and other trust-sensitive elements require rigorous human direction and review.\"\n          }\n        }\n      ]\n    },\n    {\n      \"@type\": \"ItemList\",\n      \"name\": \"AI-Generated Advertising Governance Checklist\",\n      \"description\": \"Questions brands should answer before publishing AI-assisted or AI-generated advertising.\",\n      \"numberOfItems\": 10,\n      \"itemListOrder\": \"https://schema.org/ItemListUnordered\",\n      \"itemListElement\": [\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 1,\n          \"name\": \"Confirm that the product is represented accurately.\"\n        },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 2,\n          \"name\": \"Confirm that all advertising claims are substantiated.\"\n        },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 3,\n          \"name\": \"Confirm that source materials were approved for the intended use.\"\n        },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 4,\n          \"name\": \"Confirm that every person's likeness and voice are authorized.\"\n        },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 5,\n          \"name\": \"Determine whether the execution preserves the brand's identity.\"\n        },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 6,\n          \"name\": \"Determine whether a reasonable customer could misunderstand what is real.\"\n        },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 7,\n          \"name\": \"Determine whether disclosure is required by the platform, market, or context.\"\n        },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 8,\n          \"name\": \"Require a qualified person to review the final asset.\"\n        },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 9,\n          \"name\": \"Document how the asset was created.\"\n        },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 10,\n          \"name\": \"Assign accountability for inaccurate or misleading outputs.\"\n        }\n      ]\n    }\n  ]\n}\n\u003C/script>",{"title":1129,"description":1130,"image":1131},"Generative AI in Advertising: A Guide for Brands","Learn how brands can use generative AI in advertising to scale ad creative while protecting originality, accuracy, and customer trust.",{"url":1132},"https://www.datocms-assets.com/151374/1785356331-chatgpt-image-jul-22-2026-02_38_00-pm.png",[1134,1148,1172],{"slug":1135,"title":1136,"date":1137,"categories":1138,"thumbnail":1063,"thumbnailStyle":1143},"election-trends-to-watch-in-q3-and-what-brands-can-do-about-them","Election Trends to Watch in Q3, and What Brands Can Do About Them","2024-08-01",[1139],{"id":1140,"slug":1141,"title":1142},"DdmYL6JDTCeZK6CkPSX1eg","measurement","Measurement",{"id":1144,"type":1145,"title":1136,"date":1063,"logo":1063,"bg":1146,"color":1063},"AE9ba01ERdW3zhT5EfJvwQ","thumbnail_event_block",{"hex":1147},"#FAF2E8",{"slug":1149,"title":1150,"date":1151,"categories":1152,"thumbnail":1063,"thumbnailStyle":1161},"quoted-in-digiday-justin-hayashi-speaks-on-ai-in-influencer-marketing","Digiday: Justin Hayashi on AI’s Role in Influencer Marketing","2025-11-03",[1153,1157],{"id":1154,"slug":1155,"title":1156},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":1158,"slug":1159,"title":1160},"Pp903R23RBa0m_FTD3Ciig","influencer","Influencer News",{"id":1162,"type":1163,"image":1164,"photo":1166,"logo":1168,"bg":1170},"CYAzKIJYR-ehLgDRtInwcQ","thumbnail_media_mention_block",{"thumbnail":1165},"https://www.datocms-assets.com/151374/1762207603-ai-risk-digiday-jpg.webp?auto=format&fit=max&h=600&q=85&w=700",{"url":1167},"https://www.datocms-assets.com/151374/1741204735-justin-hayashi.png",{"url":1169},"https://www.datocms-assets.com/151374/1757455364-digiday-awards-logo.png",{"hex":1171},"#618C70",{"slug":1173,"title":1174,"date":1175,"categories":1176,"thumbnail":1177,"thumbnailStyle":1063},"best-outdoor-fitness-growth-agencies","Best Agencies for Outdoor and Fitness Growth in 2026","2026-04-11",[],{"alt":1178,"title":1179,"focalPoint":1180,"width":1051,"height":1052,"thumbnail":1181,"small":1182,"medium":1183,"responsiveImage":1184},"Cream canvas tent pitched against an evergreen background with electric green guy lines.","Outdoor and Fitness Marketing Blog Cover",{"x":13,"y":13},"https://www.datocms-assets.com/151374/1784895946-chatgpt-image-jul-24-2026-08_25_40-am.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1784895946-chatgpt-image-jul-24-2026-08_25_40-am.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1784895946-chatgpt-image-jul-24-2026-08_25_40-am.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":1185,"webpSrcSet":21,"sizes":1058,"src":1186,"width":1051,"height":1052,"aspectRatio":1060,"alt":1178,"title":1179,"base64":1187,"bgColor":1188},"https://www.datocms-assets.com/151374/1784895946-chatgpt-image-jul-24-2026-08_25_40-am.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 384w,https://www.datocms-assets.com/151374/1784895946-chatgpt-image-jul-24-2026-08_25_40-am.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 768w,https://www.datocms-assets.com/151374/1784895946-chatgpt-image-jul-24-2026-08_25_40-am.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1152w,https://www.datocms-assets.com/151374/1784895946-chatgpt-image-jul-24-2026-08_25_40-am.png?auto=format&fit=max&h=2440&q=85&w=2440 1536w","https://www.datocms-assets.com/151374/1784895946-chatgpt-image-jul-24-2026-08_25_40-am.png?auto=format&fit=max&h=2440&q=85&w=2440","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoXDhgQDRUNDhUNFg0YFxoZGBYfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHA0NFS8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABAAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQABA//EABsQAAIDAQEBAAAAAAAAAAAAAAEDAAQFAhMR/8QAFwEAAwEAAAAAAAAAAAAAAAAAAgMEAP/EABgRAAIDAAAAAAAAAAAAAAAAAAARAQIS/9oADAMBAAIRAxEAPwBcEt9Yxzcpr2kiAKa3vomGZWo5NrrmIJqZQJar2KekQBJNb1xj9An5KmAmKs//2Q==","#d9d76a",{"relatedText":1190},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://newengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1785434916115]