New Engen Welcomes Nik Hengel to Lead Advanced Analytics & Measurement Strategy
The following is a summary of a press release published on August 4, 2026.
SEATTLE, WA – New Engen is excited to welcome Nik Hengel as the agency's new leader of Advanced Analytics & Measurement Strategy. With nearly two decades of experience spanning agencies, enterprise brands, and advertising technology, Nik joins New Engen to help clients strengthen their measurement capabilities and make smarter, more confident growth decisions.
As AI automates more of marketing execution, the advantage increasingly comes from connecting creative, media, experimentation, and measurement. Nik’s leadership will further support New Engen’s Creative-Led Growth System and its focus on helping brands learn faster and act with greater clarity.
Creative has become the primary growth lever, but creative alone isn’t enough. The brands creating lasting advantage are the ones connecting creative, media, and measurement into one system that continuously learns and improves.Justin Hayashi, New Engen CEO
Before joining New Engen, Nik led measurement and analytics initiatives at StackAdapt and held leadership roles at organizations including Target, Digitas, and Marketing Architects.
We’re thrilled to welcome Nik to the team as we continue helping clients make more confident, measurable growth decisions.
Read the full press release on GlobeNewswire to learn more about Nik’s appointment and New Engen’s approach to advanced analytics and measurement.
