Revenue Boost Podcast: Lacie Thompson on Affiliate ROI
Why Affiliate Deserves a Seat at the Table: Lacie Thompson Joins the Revenue Boost Podcast
Affiliate marketing has long been misunderstood—pigeonholed as a last-click channel or siloed from brand strategy. But in the latest episode of Revenue Boost: A Marketing Podcast, New Engen SVP of Growth, Affiliate, Lacie Thompson sets the record straight.
Hosted by growth strategist and industry veteran Kerry Curran, Revenue Boost is a go-to resource for marketers looking to drive real revenue impact. Kerry invited Lacie on the show to unpack how affiliate marketing is evolving—and why it’s time for brands to think differently.
Throughout the conversation, Lacie dives into how affiliate intersects with every part of the marketing stack, from influencer to PR to paid search—and how integrating it early unlocks outsized value. Here are a few key takeaways:
Affiliate is not just a channel—it’s a growth lever. When integrated strategically, affiliate can drive full-funnel impact, from awareness to conversion.
Measurement is everything. Lacie explains how New Engen uses tools like Lift and MMM to track incrementality and optimize for true business impact—not just last-click efficiency.
Partnerships are about people and data. The most effective programs combine smart analytics with transparent, collaborative relationships.
CMOs need a mindset shift. Elevating affiliate starts with education, better attribution models, and including it in upfront planning conversations.
If you're rethinking your marketing mix—or ready to unlock new revenue from existing partnerships—this episode is a must-listen.
🎧 Listen to the full conversation on Apple Podcasts.
